Girls R Brilliant

The Problem

Research studies show that people identify certain occupations or careers with people who are singularly brilliant.  Data reveals that these same fields have a much lower percentage of females than the general population.
Society needs all the problem-solvers we can muster.  Losing almost half of our cleverest minds due to stereotypes leaves us all short.  We need to inspire today’s young women by providing them with examples of brilliant women.  These role models, which our girls may not otherwise ever hear about, will show them what great things they can accomplish by not hiding their smarts.
Our girls need to hear that we need them to embrace their brilliance.

A MakeShift Solution

MakeShift has developed our “Girls Are Brilliant” campaign to promote science and technology career paths for young women.
Over thirty-nine consecutive days, our high school students are highlighting (through word of mouth and social media) thirty-nine women who have demonstrated their brilliance in a science or technology-related field.  For each woman, our researchers provided an image and a short description of their accomplishments.  Hard copies of these slides are posted daily in the halls of St. Mary.  Hard copies are also be circulated to each of our elementary feeder schools for daily discussion.  Elementary schools who follow the campaign and identify all thirty-nine brilliant women will be entered into a draw where the winning class receives a visit from our high school robotics team, a demonstration of our 2016 regional-winning robot Skittles, and free ice cream.